Increase Exposure and Traffic to your Local Business using Social Media Marketing
Whether you’re a small business owner, a franchisee, or a manager for a retail chain, social media has the potential to drive the bottom line at your brick-and-mortar location. Today’s highly social and mobile customers are already inside your store, sharing photos, asking their social networks for recommendations, and writing reviews about your services.
Just because you're a brick and mortar only retailer, you can still leverage social media for your business with our Brick Web & Mobile package.
But how can retailers tap Facebook, Twitter and other social channels, such as Pinterest and LinkedIn, to accelerate the sales cycle from initial research to the final purchase decision? And more importantly, how can retailers measure social media’s overall impact on the brick-and-mortar business?
Experts indicate that social media can be effectively be integrated into any brick-and-mortar strategies; and while some forward-thinking companies are seeing success with this approach.
"Over 80% of Businesses see a positive result from their Social Media Investments"
Customers love the convenience of online shopping – they can make a purchase in seconds from the comfort of her home. It means no more long lines with the kids in tow, and one less thing to add to their to-do list. However, there are certain in-store experiences that customers cannot get online. For instance, clothing can’t be tried on prior to purchase and toys can’t be felt for durability.
On the other hand, brick-and-mortar stores may not offer the seemingly endless selection that online retailers do. Additionally, their reliance on foot traffic and word-of-mouth to drum up business may put them at a disadvantage. Despite these benefits and drawbacks, both types of store are valued by customers and chosen for different reasons. Who will win the battle over their customers spending power? Well Brick Web And Mobile created a Brick and Mortar social media package just for brick and mortar vendors to connect with their customers.
Social media has had a massive impact on retailer. Not only does it give them a platform for customer interaction like never before; it is also possible to leverage and drive retail sales. For brick-and-mortar retailers especially, social media can drive foot traffic in store and encourage customers to purchase.